By Douglas Eyman

What's “digital rhetoric”? This publication goals to reply to that query by way of a few interrelated histories, in addition to comparing a variety of equipment and practices from fields within the humanities, social sciences, and knowledge sciences to figure out what may represent the paintings and the realm of electronic rhetoric. the arrival of electronic and networked verbal exchange applied sciences activates renewed curiosity in simple questions such as What counts as a text? and Can conventional rhetoric function in electronic spheres or will it have to be revised? Or can we have to invent new rhetorical practices altogether?

Through examples and attention of electronic rhetoric theories, tools for either getting to know and making in electronic rhetoric fields, and examples of electronic rhetoric pedagogy, scholarship, and public functionality, this booklet offers a large review of electronic rhetoric. moreover, Douglas Eyman presents old context by way of investigating the histories and bounds that come up from mapping this rising box and by way of targeting the theories which have been taken up and revised through electronic rhetoric students and practitioners. either conventional and new equipment are tested for the instruments they supply that may be used to either research electronic rhetoric and to very likely make new varieties that draw on electronic rhetoric for his or her persuasive energy.

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3) 36 • digital rhetoric Bogost’s contribution here is important for digital rhetoric, as he identifies an intrinsic quality of digital texts that is not easily or sufficiently addressed by classical rhetorical theory or method (and that is also not directly taken up in accounts of contemporary rhetorical theory or practice). By showing this disconnect between theory and current practice, Bogost reinforces an argument that I will be making in the following sections of this book—­namely that digital texts require not just an updating of traditional theory but the development of new rhetorical theories and methods designed to specifically account for the features of digital texts, precisely as Bogost has done here.

For instance, she notes that “rhetoricians since the Greeks have acknowledged [the] central position of audience in rhetorical production, but digital dissemination now makes it possible to deliver even 38 • digital rhetoric more targeted appeals than one would deliver when speaking to an interested crowd of heterogeneous spectators” (59–­60), and that “classical rhetoric that focuses on public oratory, the appearance and projection of the speaker, and delivery in indoor or outdoor spaces may be remarkably relevant” (63–­64) in digital contexts.

Readers do not just passively receive information; rather, they interact with the text. By contributing their own thoughts and experiences, readers work with authors to create a unique reading experience. Defining and Locating Digital Rhetoric • 33 Texts are also dialogic in another sense: To better succeed with their audience, authors instinctively incorporate some of the thinking and attitudes of the audience within their writing” (132). In other words, traditional approaches follow Burke’s approach of alignment and identification, but this is not necessarily a function that should be classified as the key property of interactivity.

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